BIRD involved in an award winning awareness raising film - Bath Institute for Rheumatic Diseases

Film award for BIRD collaboration project

22 June 2021

An awareness-raising film which BIRD contributed to has won recognition in a recent awards ceremony. The ‘It’s All Connected’ film was awarded a silver medal at the UK’s Pharmaceutical Marketing (PM) Society awards in March. These awards recognise the best in creativity, impact and innovation in communications in the healthcare industry.


The film was developed by Lilly working with a steering committee of clinicians and patient representatives including BIRD. The film highlights that Spondyloarthritis conditions have symptoms that are often inter-connected and can have a knock-on effect on quality of life, and challenges clinicians to work with their patients to reduce the impact by diagnosing SpA early.

Lorraine Adam, Rheumatology Brand Leader UK & Northern Europe at Lilly, said “We are very pleased that the film has received this recognition and would like to thank the members of the steering committee for all their hard work and support.”

You can view the film by clicking on the link  here or below: